Communication Strategy for Socio-Environmental Change

Brand strategy and creative campaigns amplifying the voice of a 1M+ follower movement for socio-environmental change. Designed a unified digital presence and impactful visuals, the work reached tens of millions monthly, driving policy debates and Indigenous land protection. Read More

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CHALLENGE

Gota needed a compelling communication strategy to highlight the strength of its people, their values, and their role in driving socio-environmental change. The goal was to create impactful visuals and campaigns that would amplify their voice and influence policy discussions.

ROLE

Project Manager, Creative Director

SOLUTION

I led Gota’s brand strategy, overseeing website design, social media content, illustrations, and campaign visuals to unify and strengthen its message. Our approach centered on four key pillars: Energy Alternatives, Sustainable Development, Climate Change, and Traditional Peoples. With over 1 million followers, we produced engaging content that drove action, combining weekly micro-initiatives with mid-and long-term campaigns.

IMPACT

Our work reached tens of millions of people each month, generating $5M in annual media value through organic engagement. The campaigns helped secure Indigenous land demarcations and contributed to the expansion of Chapada dos Veadeiros National Park, ensuring greater visibility and governmental action for critical socio-environmental causes.