Hi, I’m Lu, a Product Designer blending research, design, and analytics to build seamless digital systems and compelling data stories.
Federal Government of Brazil
INFORMATION DESIGN, DIGITAL
The largest cultural survey in Brazil, across 27 capitals, was transformed into interactive dashboards and reports that revealed how socioeconomic factors shape cultural access.
International Flavors & Fragrances
INFORMATION DESIGN, DIGITAL
A design journey to create an end-to-end optimization platform that unified IFF’s production, finance, and supply chain data, enabling faster, data-driven planning across its global operations.
Coca-Cola
PROJECT MANAGEMENT, PHYSICAL DESIGN
Creation of 120+ exclusive Olympic pins for Coca-Cola and its production partner. This limited-edition collection became a standout success, enhancing brand engagement and cultural exchange. Click to see the whole story.
Mercedes-Benz
PROJECT MANAGEMENT, PRODUCT DESIGN
Led a 9-month initiative implementing Machine Learning models to support credit decision-making. By integrating AI-driven insights, automated workflows, and dynamic monitoring dashboards, we boosted efficiency by 50%, reducing manual workload while ensuring accuracy. Click to see how data and AI transformed financial services.
Petrobras
PROJECT MANAGEMENT, INFORMATION DESIGN, EDITORIAL
Over the course of two years, I led Petrobras’ corporate annual report communications, spearheading the creation of 25+ tri-lingual products. These included annual reports, interactive sites, and a Braille edition. Our innovative approach not only cut costs by 50× but also earned them global recognition.
Federal Government of Brazil
INFORMATION DESIGN, DIGITAL, EDITORIAL
Mapped cultural infrastructure and funding across 104 cities along three major highways, designed interactive maps and visualizations that revealed disparities and informed policy.
Moura, Automotive battery
INFORMATION DESIGN
Developed a dashboard with qualitative and quantitative insights on behavior, market trends, demographics, and pain points mapped across six driver personas for a leading automotive battery brand. Click to see how design turned complex consumer data into a clear business strategy.
Alelo, Prepaid corporate card
PROJECT MANAGEMENT
Led the migration of 35TB of critical business processes from SAS to AWS Cloud, ensuring performance, security, and governance improvements across five departments. By structuring 135 data workflows and designing a scalable data pipeline, we optimized efficiency, compliance, and operational costs. Click to explore the project.
Federal Goverment of Brazil
PROJECT MANAGEMENT, INFORMATION DESIGN, EDITORIAL
A landmark study of 10,630 interviews across 12 Brazilian capitals, transformed into interactive dashboards and a book of infographics. By shifting from static reports to dynamic data storytelling, it delivered actionable insights for policymakers and institutions. Click to see how design shaped cultural policy and audience development.
PRODUCT DESIGN
I craft intuitive and visually compelling experiences, ensuring seamless navigation and usability across digital platforms. My approach combines user research, interface design, prototyping, and close collaboration with developers to deliver high-performing solutions.
INFORMATION DESIGN
I transform complex datasets into clear, impactful visuals, making information accessible and actionable. My work bridges design, analytics, and storytelling to enhance decision-making.
PROJECT MANAGEMENT
I help organizations navigate complexity, plan for the future, and optimize services by applying research and structured problem-solving. My skills include knowledge management, business system design, stakeholder alignment, and service innovation to support growth and transformation.