Hi, I’m Lu, a Senior Product Designer who turns complex data and AI workflows into clear, decision-driving products by connecting business constraints, data models, and user needs
Federal Government of Brazil
INFORMATION DESIGN, DIGITAL
The largest cultural survey in Brazil, across 27 capitals, was transformed into interactive dashboards and reports that revealed how socioeconomic factors shape cultural access.
International Flavors & Fragrances
Product Design Lead
Led discovery, design system creation, and end-to-end UX for a SaaS-style planning platform that unified production, finance, and supply chain data across 9 global manufacturing sites. Reduced scenario creation time by 80% and projected $10M in margin growth within six months.
Mercedes-Benz
Led a 9-month initiative implementing Machine Learning models to support credit decision-making. By integrating AI-driven insights, automated workflows, and dynamic monitoring dashboards, we boosted efficiency by 50%, reducing manual workload while ensuring accuracy. Click to see how data and AI transformed financial services.
Moura, Automotive battery
INFORMATION DESIGN
Developed a dashboard with qualitative and quantitative insights on behavior, market trends, demographics, and pain points mapped across six driver personas for a leading automotive battery brand. Click to see how design turned complex consumer data into a clear business strategy.
Alelo, Prepaid corporate card
PROJECT MANAGEMENT
Led the migration of 35TB of critical business processes from SAS to AWS Cloud, ensuring performance, security, and governance improvements across five departments. By structuring 135 data workflows and designing a scalable data pipeline, we optimized efficiency, compliance, and operational costs. Click to explore the project.
Federal Goverment of Brazil
INFORMATION DESIGN, DIGITAL, EDITORIAL
Mapped cultural infrastructure and funding across 104 cities along three major highways, designed interactive maps and visualizations that revealed disparities and informed policy.