Hi, I’m Lu, a Senior Product Designer who turns complex data and AI workflows into clear, decision-driving products by connecting business constraints, data models, and user needs
International Flavors & Fragrances
Product Design Lead
Led discovery, design system creation, and end-to-end UX for a SaaS-style planning platform that unified production, finance, and supply chain data across 9 global manufacturing sites. Reduced scenario creation time by 80% and projected $10M in margin growth within six months.
Mercedes-Benz
Product Designer + Project Management
Designed the monitoring and decision-support interfaces for a machine learning credit system at Mercedes-Benz Financial Services. Led a 9-month cross-functional initiative that increased credit analysis volume by 50%, delivered 18 months ahead of schedule, and was approved by headquarters in Germany.
Federal Government of Brazil
Information Design Lead
Took raw survey data from 19,500 interviews (~500 data points per respondent) and built the full information system: data modeling, dashboard architecture in Tableau, and a visual language for reports and presentations. Designed dashboards with layered filters that generated 500+ pages of reports across all 27 Brazilian capitals. Directed two designers through production and presented findings at 32 public seminars nationwide.
Consumer Behavior Dashboard — Moura
Product Designer
Designed an interactive dashboard integrating qualitative and quantitative research for a leading automotive battery brand. The tool mapped six driver personas across 50+ visualizations and 750+ filter combinations, helping identify 8 unmet needs and 20+ Jobs to Be Done that shaped product and service strategy.
Cloud Migration — Alelo
PROJECT MANAGER
Led the migration of 35TB of business-critical processes from SAS to AWS Cloud across five departments. Mapped and categorized 135 data workflows by complexity, delivered a 20% performance improvement, 50% security gain, and 80% governance increase.
Federal Goverment of Brazil
Data Visualization Designer
Mapped cultural infrastructure and public funding across 104 cities along three major highways connecting São Paulo and Rio de Janeiro. Designed interactive maps and a navigation system that let users explore cities by GDP, population, and cultural characteristics — published as both an interactive website and a book.