Gota needed a compelling communication strategy to highlight the strength of its people, their values, and their role in driving socio-environmental change. The goal was to create impactful visuals and campaigns that would amplify their voice and influence policy discussions.

Project Manager, Creative Director

I led Gota’s brand strategy, overseeing website design, social media content, illustrations, and campaign visuals to unify and strengthen its message. Our approach centered on four key pillars: Energy Alternatives, Sustainable Development, Climate Change, and Traditional Peoples. With over 1 million followers, we produced engaging content that drove action, combining weekly micro-initiatives with mid-and long-term campaigns.

Our work reached tens of millions of people each month, generating $5M in annual media value through organic engagement. The campaigns helped secure Indigenous land demarcations and contributed to the expansion of Chapada dos Veadeiros National Park, ensuring greater visibility and governmental action for critical socio-environmental causes.