
Hi, I’m Lu. A Senior Product Designer blending UX and data analytics to build seamless digital systems and compelling data stories.
FEATURE WORK
As the largest cultural engagement survey, this project analyzed how, where, and why people participate in cultural activities across 27 capitals, with 8.97 million data points. Using ETL processes, data modeling, and interactive dashboards, I transformed complex data into accessible insights for policymakers, cultural institutions, and the public. The findings are now shaping cultural policies, investment strategies, and academic research.
This project mapped infrastructure and public funding across 104 cities along three major highways, revealing trends in access, investment, and regional disparities. I designed interactive maps and data visualizations to transform complex datasets into accessible insights for policymakers, cultural institutions, and the public. The results, published in a comprehensive book and website, set a new standard for data transparency, supporting decision-making and cultural development.
MORE PROJECTS
WHAT I DO BEST

UI/UX & PRODUCT DESIGN
I craft intuitive and visually compelling experiences, ensuring seamless navigation and usability across digital platforms. My approach combines user research, interface design, and prototyping to deliver high-performing solutions.

INFORMATION DESIGN
I transform complex datasets into clear, impactful visuals, making information accessible and actionable. My work bridges design, analytics, and storytelling to enhance decision-making.

DATA STRATEGY
I help organizations navigate complexity, plan for the future, and optimize services by applying research and structured problem-solving. My skills include knowledge management, business system design, stakeholder alignment, and service innovation to support growth and transformation.